Two years after entering the photo organizers market, PicaJet has created quite a stir, with some folks calling it "Picasa killer" or "Swish Army Knife of photo albums". But, all the hype aside, PicaJet’s success lies within a simple strategy on concentrating on few important features, rather trying to be many things to many people. As Gregory Anderson eloquently put it in his October2004 article in Smart Computing, "unlike many other digital imaging programs, PicaJet focuses on doing one thing and doing it well."

Internet communication has increasingly replaced face-to-face contact in a world where having a text conversation with a person on the other side of the planet is a mainstay of doing business or developing a relationship. Since we are wired for the visual components of language to be the key to understanding another's message, it is only natural that we want to enhance our electronic communication with attractive, demonstrative and amusing symbols for what it is we really mean to say.