MySpace partners with reality show

MySpace is teaming with reality-TV magnet, Mark Burnett, to find the next John Kennedy or Ronald Reagan.

MySpace and Burnett, the creator of such prime-time hits as Survivor and The Apprentice, are expected to announce Wednesday they are planning to launch a political reality show called Independent.

Burnett is producing the show and is attempting to sell it to one of the networks. Fox, owned by MySpace's parent company News Corp, is a potential partner said Jeff Berman, general manager for video at MySpace.

"Most people are tired of politics as usual," Berman said. "When you see politics in the hands of everyday people you see it in a very different way."

As part of the agreement with Burnett, MySpace will manage the show's Internet presence. Those wishing to be contestants must submit video of themselves at MySpace Video.

The Internet is transforming the political process. Already candidates can appeal directly to the public by posting videos of themselves at areas designated for politics on YouTube and MySpace. Each Independent contestant will create MySpace profiles to serve as their campaign platform.

Each week, MySpace users will help choose the challenges that contestants on the show face.

Related Links:

• Go back to category Internet & Networks to read more reviews and articles.
• Go back to Software Magazine's main page.