MySpace opens up to developers

MySpace, the world's largest online social network, will launch its program to court outside software developers in February in a bid to widen the gap against rival Facebook.

As part of the 5 February launch, it has also promoted MySpace business development executive Amit Kapur to a new role as chief operating officer, the company will announce on Wednesday.

Over the past year, rival Facebook has moved aggressively to close the gap between it and MySpace, a division of Rupert Murdoch's News Corporation.

Developers have cited, as one reason for Facebook's rapid growth, its policy of opening up its platform to entrepreneurs so they can profit from creating applications, from the silly — like the ability to throw sheep at each other — to the functional, such as sharing photos.

Although few details have been furnished ahead of MySpace's official launch of its platform, Kapur said the developer programme would be rolled out globally in about 28 territories.

"I will be focused on making a platform for developers to monetise and promote their applications," Kapur said in a phone interview.

Developers can register for more information on the MySpace website from Wednesday. The programme was originally announced in October 2007.

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