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Issue: November 2005 > Internet & Networks > Article "Google Local Reaches Cell Phones"
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Google Local Reaches Cell Phones (Google Local Reaches Cell Phones)  Google Local Reaches Cell Phones

Internet & Networks
Downloadable mobile app extends Google Local's search, mapping services to some phones.

Google has begun offering a downloadable application that extends its Google Local service to some mobile phone users.

Called Google Local for Mobile, the application offers access to the same localized data provided in its Google Local service, introduced last year.

Mobile users can search for locations and then view them on a map. They can also view the location as a satellite image and get driving directions. Also, when users find a listing through the service, they can click on the phone number and automatically place a call to the number.

Users can shift their view of the map or zoom, just like they can drag and zoom in on maps in Google Local when accessed through a computer. The offerings expand on the Google Local search functions made available to mobile devices earlier this year.


Limited Access
Users of mobile phones that can download Java applications can use the service, which is now only available in the U.S. That means Cingular Wireless, Sprint Nextel, and T-Mobile customers with certain phones can download the application but Verizon, Alltel, and U.S. Cellular customers won't be able to use it. Nextel, BlackBerry, and Palm devices are not supported.

The application is free to download, but customers will be charged data access fees by their carriers when they use it.

Google has already offered other mobile services. For example, mobile phone users can send text messages to Google asking for the location of a business or for driving directions. Mobile users with Web-enabled phones can also search the Internet using a mobile version of Google.

Yahoo also has a number of services optimized for mobile users, such as search, downloadable games and photo-sharing services.

November 8, 2005 Author: Nancy Gohring
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