Google grabs search share from rivals

Google took a chunk of market share from rival search engines in the US in November, new figures from ComScore show.

Google's share increased 0.4 percentage points to 63.5 percent from October to November, while Yahoo dropped 0.1 percentage points to 20.4 percent and Microsoft dropped 0.2 percentage points to 8.3 percent.

Further down the pecking order, Ask.com dropped 0.2 percentage points to 4.0 percent and AOL rose 0.1 percent to 3.8 percent, ComScore said.

The total searches performed dropped three percent to 12.3 million, however, so even Google lost out in absolute terms even as it gained share. Each search holds the potential to show search ads, so the query total is financially significant.

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