Ballmer: Google's growth strategy 'insane'

While many investors have knocked Microsoft for not moving as quickly as Google, Microsoft chief executive Steve Ballmer suggested that his chief rival may be trying to grow too fast.

Microsoft took nearly three decades to grow to 75,000 people, while Google has become a very large company in a fraction of that time.

"They are trying to double in a year," Ballmer told a crowd of Stanford Graduate School of Business students on Thursday. "That's insane in my opinion."

But, he added, "it doesn't mean they won't do it well".

There are advantages to the deliberate management structure that Microsoft has put in place, he said, adding that he isn't sure anyone has proven "that a random collection of people doing their own thing" has created value. Among Google's perks, the company is widely known for letting its engineers devote 20 percent of their work time to pet projects.

As in the past, he characterised Google as a one-trick pony, playing down the company's efforts beyond search.

"They do a lot of cute things," Ballmer said, to huge laughs from the business students.

"We do a lot of cute things too," he said. "We have a robotics effort."

Although not in the audience for Ballmer's chat, Google chief executive Eric Schmidt happened to be not far away, eating lunch at the business school cafeteria as Ballmer's chat began. Schmidt teaches a class at Stanford's business school.

At Stanford and schools throughout the country, Google and Microsoft have emerged as each other's fiercest rivals for talent. Ballmer, who attended one year of the two-year Stanford Business School programme, makes fairly regular stops here, having delivered a similar "View from the Top" chat in 2005.

Ballmer said there are basically four stages in business: coming up with an idea, getting it to critical mass, milking it financially and then finding a new idea.

"Google is in the part of the cycle where they are milking," Ballmer said, acknowledging that's a fun stage. "That was the 1990s for us... or I would say the 1980s and 1990s."

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