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| Reviews & Articles :: Ballmer: Google wants special treatment in IE | ||||||||
| Issue: May 2006 > Business > Article "Ballmer: Google wants special treatment in IE" | |||
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The Microsoft chief fired a shot at its search-engine rival, also touching on open source, IBM, start-ups and the secret of his company's success
Google seems to want special treatment on Internet Explorer, according to Microsoft chief executive Steve Ballmer. His remarks centred on the default search engine in the Web browser. Right now, when people update their version of IE to IE 7, the software won't change their default search settings. "If you pick Yahoo, it will stay on Yahoo," Ballmer said in a hallway conversation on Thursday, after a speech he gave at the Churchill Club in Santa Clara, California. Google, however, has complained about how the system works. The complaints could be taken as a disguised way to help that company grow its segment in search, Ballmer suggested. "Google wants us to prompt the users to change the defaults. They want to see a list of search providers, with the No. 1 search provider listed first," said Ballmer, who was speaking generally and not recounting a formal meeting or discussion with Google executives. IE 7 offers a list of search sites that can become a user's default search engine. The list is alphabetical, so Google is listed after some (such as Ask.com) but before others, including MSN.com. IE 7 also doesn't actively suggest to a user that they can change their default based on their recent search histories or other behaviour. Sergey Brin, one of the co-founders of Google, used the "M" word — "monopoly" — to describe Microsoft at a press event on Wednesday, and said the software maker didn't necessarily play fair in certain situations. Google and the growth of the advertising market were one of the primary topics of discussion at the Churchill Club event on Thursday. Microsoft is third right now in Internet advertising. The software company hopes to turn that around by developing its own ad network to create a mass marketplace on the Web. It's also working on software tools and alliances with content providers and online stores to push the effort. "We want to make sure there is good, healthy competition in the advertising space," Ballmer said. "Everybody deserves good competition. People have been telling me that for years." Not every bit of technology will be supported by advertising, he said. Even though Microsoft will have ad-supported applications, a lot of people will want a standard desktop Office. "Can you imagine writing a letter to someone," he said. "'Hey, Mom, I am upset with the gun policy.' Then an ad pops up and says, 'Hey, do you want to buy a gun?'" The Microsoft chief spoke on a range of other topics: The competition between Microsoft and Linux, he added, is based mostly on technology and not philosophical differences. Ultimately, that helps Microsoft, he indicated, because it then becomes a battle over features. "We looked at open source and said, 'Is this a religious competition? No, it is a good old-fashioned engineering competition,'" he said. "It is hard to beat open source for cost of acquisition. It is not hard to beat open source on total cost of ownership." Microsoft, however, doesn't have a lot of interest in dipping deep into that area. "We can't embrace the open-source business model. That is inconsistent with being a commercial company," he said. The software maker isn't likely to see 20 percent growth because of its size, but 8 percent to 10 percent annual growth is realistic. "I think our numbers are pretty good," Ballmer said. Related Links:
May 13, 2006
Author: Michael Kanellos |
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